6 Content Marketing Commandments: How To Be Successful Without Losing Your Sanity

CEOs, entrepreneurs, and coaches — this is for you.

Thomas Jefferson was the 3rd president of the United States. To the left here is his tombstone.

Does it mention anything about him being president? Nope.

That was his wish. Allegedly, he left explicit instructions for how his tombstone should read. And evidently, as a result: he was a total rockstar.

I mean c’mon, that’s an impressive resume. That’s a life of impact. To intentionally leave out mentioning “POTUS” in your epitaph.

Why do you think he chose that? Why did he identify (and want to be remembered as) the primary writer behind the Declaration first and foremost above everything else?

Probably because he understood what we seem to have forgotten — that capturing and communicating ideas is far more important than any title we could ever take on.

The words we write, the videos we create, the businesses we build, the photos we take, the paintings we paint —these things all have the potential to live on far after we are gone.

In a world with disappearing photos, fleeting tweets, and information overload, we forget that what we are creating…