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A Love Letter To Dispo
wasn’t about the hype, until i used it
Life is made up of all of these wildly unsexy moments. The moments between the moments. When you’re waiting in the checkout line with your kids, stuck in traffic on the phone with your wife, grabbing a beer with a friend. These moments — that we often overlook — are oddly the ones that make life meaningful and memorable.
It’s human nature to chase down the opposite — the award stages, bougie vacations, big fundraising rounds, and over-the-top weddings — often at the cost of the former. Instagram’s tech pack leveraged this disparity at scale. On Instagram we live for the narrative instead of the experience, the content we can capture rather than the people we’re with.
Had it been designed for a different business model this may have played out different. Because the basic premise — that there’s value in capturing and sharing moments — is true.
Enter Dispo. The entire tech pack from Dispo, from how small the viewfinder is, to the one-and-only filter, to the delayed gratification, to the design of sharing rolls is designed to be the antithesis to Instagram.
It’s about capturing the meaningful moments, instead of the staged ones. It’s about sharing with close friends, not about creating influencers. It’s about living in the moment, and…
