Advice For Creators Just Starting
Complexity leads to procrastination, and is the antithesis of the only thing that matters in the early days: pressing publish. This is the basic model I pull out of my pocket for any kid that’s just starting out, looking to go some place.
Focus on the 4C’s, in this order:
Content (or Craft).
This is the vehicle for everything. It’s your mode of creativity. Do this well, and everything else will work out. Great creators find the right format, branding, and platform for themselves.
A lot of creators become platform agnostic eventually, so don’t waste time trying to pick. The key is to just focus on getting good at all the aspects of creation — ideation, packaging, storytelling, etc. You can do that anywhere, and once you have the skills, can translate it to other places. Whatever you do, wherever you go, just start pressing publish.
This is the purpose of everything. If you thought creating was all about you, you’re wrong. Or you’ll soon find out you are. You’re trying to create and build for a community. Hear me? A community. These are real people, not just numbers that flash up on your analytics dashboard. Remember that when you blow up.
Once you have a community around you, your job is to create for them and connect with them. To protect them. To build for them. To support their wants, needs, and dreams. To kick the bullies out.
This is the structure behind everything. Great educators are great storytellers; they curate what you need to know when you need to know it. Eventually, as you’re building an archive of content, start to think like an educator might. If your blog or YouTube channel is a portal into the way you see the world, then what are you teaching? Are you proud of that? Does it reflect who you are? How might you shift it slightly?
This is what funds everything. But almost everyone gets caught up in it too soon because they’ve quit their jobs too early, which creates a desperation for views, subscribers, and dollars.
Unfortunately for all of us, the foundation of a sustainable business is not pity payments. You want people want to be there, and to want to pay you. That means creating a reason for them to stay and pay (see C’s: 1–3). So, keep a side job or cash out on Bitcoin, get the fundamentals right, and eventually, if you do those first three well, you can just hire Zack Honarvar who will crush this for you.