Creator Businesses Are a Risky

Photo by Pat Whelen on Unsplash

One of the biggest blind spots in creator economy discussions is about just how risky creator businesses really are. This is for quite a few reasons, but predominantly:

- Creator mental health / burnout: it’s hard to keep up with the joneses.
- Hype cycles: time on top has an expiration date.
- Poor decision making: one bad…

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