The 5 Stages of Creator Wealth
As a creator, you only have so much time, money, and content inventory to deploy towards building something lasting. Reaching the highest stages of creator wealth is a matter of allocating those finite resources well at each stage. And can ultimately be the difference between becoming like every 2011 other Boston sports blog or Barstool…
Stage #1: Becoming a creator full-time.
This is the dream for many creators. When combined, brand partnerships, platform revenue, and merchandising are enough to fund your life and content. So, you can quit freelance editing or your 9–5 and just focus on making.
Stage #2: Hiring employees.
This gives you leverage. You can be out shooting a video, while someone else is editing, and someone else is pre-producing.
**This is where most creators stop.** No qualms though. Creators halted Stage #2 have often built great “lifestyle businesses.” The fundamental problem to consider is: when you stop making content, you’ll have nothing except the cash that you saved when you were.
