The Rise of Meta Creators
Meta creators use native creator tools and platforms to develop and distribute content about creators. Get it? That’s why they’re meta.
These are the people you see publishing tweet threads with data about the creator economy, writing long Substack newsletters about the downstream impacts of Beast Burger, and making videos about what cameras to buy.
They take on different personas, and cover various topics, but the goal of every meta creator is the exact same: grow the “creator economy” by connecting creators and builders with the knowledge, resources, and tools they need to be successful.
Meta creators include everyone from Peter McKinnon to Li Jin. From Colin and Samir and Reed and Blake. The Sway Boys have even introduced a meta creator arm to the operations through shows like Capital University.
Meta creators see the future we’re all headed towards, and are actively analyzing, theorizing, and teaching about it. They are like the academics, critics, and analysts of the creator economy. But instead of writing dry white papers or publishing columns in newspapers, meta creators employ the tools that creators use — YouTube, TikTok, Twitter, and Instagram — to cover trends and events in the creator economy.
