“Yes Theory” Promotes A New Kind of Business
Before continuing: if you aren’t familiar with “Yes Theory”, you might know them as the guys who challenged Will Smith to heli-bungee on his 50th birthday. [Still not familiar? I suggest watching this 7-minute video before moving on. It’ll give you an idea of what these guys are about.]
A few weeks ago I had this crazy idea (it’s actually not that crazy). I decided to shift away from freelance writing to running a creative agency that employs and scales what I’ve learned as a freelancer.
But I’m a high-powered, calculated analytic. So I wanted to spend a little time planning, strategizing, and studying before launch time.
This led me into straight down the YouTube rabbit hole, which I must admit was less productive than I’d hoped. I’ve embraced it though and learned a lot along the way.
My goal? Understand the mechanics behind successful modern businesses. Identify some gaps in the content marketing space. Formulate a brand that speaks to the freelance work I’ve been doing.
I studied media companies like Bustle, digital agencies like Vayner, and inspiring little up-start missions like “Yes Theory.”
